Short code

Short codes are mobile numbers that are significantly shorter than regular mobile numbers (usually 5 digits) which are used for SMS, MMS and Interactive Voice Services. The idea behind short codes is to make them easy to remember.Short Codes have proven to be a huge marketing success over the past few years thanks to their quality, comfortableness and ability to attract a direct response.Short codes are often associated with automated services. An automated program can handle the response and typically requires the sender to start the message with a command word or prefix.

For example: Indiatimes has the short code 56263 in India

Long Code

Long code number is the ten digit virtual mobile number which is operated by the service provider. You can operate with different keyword such as like company name or product name. It is primarily used for lead generation and receiving feedbacks from the customers.